Cookie Policy

Last updated: 4 August 2026

1. About this Cookie Policy

This Cookie Policy explains how Exactum Ltd uses cookies and similar technologies on the Exactum website.

Company name: Exactum Ltd
Company number: 16331268
Website: exactum.co.uk
Email: info@exactum.co.uk
Telephone: 0800 028 0695

This policy should be read alongside our Privacy Policy, which explains how we use personal information more generally.

2. What are cookies?

Cookies are small files stored on a computer, mobile telephone, tablet or other device when someone visits a website.

Cookies can help a website to:

  • work correctly;
  • remember preferences;
  • maintain security;
  • understand how visitors use the website;
  • measure the effectiveness of advertising; and
  • recognise whether someone who selected an advertisement later completed an enquiry or purchase.

Some cookies are set directly by Exactum. These are known as first-party cookies.

Other cookies may be set or accessed by external providers whose services are used on our website. These are known as third-party cookies.

3. Similar technologies

This policy also covers technologies that perform a similar function to cookies, including:

  • website tags;
  • tracking pixels;
  • scripts;
  • local storage;
  • software development kits;
  • advertising click identifiers;
  • conversion tags; and
  • other technologies that store or access information on a device.

We use the word “cookies” in this policy to include these similar technologies unless stated otherwise.

4. How we obtain your consent

Strictly necessary cookies may operate without consent because they are required to provide a service, maintain security or remember the choices needed for the website to function.

We ask for consent before using non-essential cookies and similar technologies where consent is required.

When you first visit the website, our cookie banner should allow you to:

  • accept non-essential cookies;
  • reject non-essential cookies; or
  • manage individual cookie categories.

Rejecting non-essential cookies should not prevent you from accessing the main content or services on our website.

Your consent is not inferred merely because you continue browsing the website.

You can change or withdraw your consent at any time through the Cookie Settings link available on the website.

5. Categories of cookies we use

Strictly necessary cookies

These cookies are required for the website to operate or provide a service you have requested.

They may be used to:

  • maintain website security;
  • prevent fraudulent or malicious activity;
  • operate website forms;
  • maintain shopping basket or checkout functions;
  • process orders;
  • remember cookie preferences;
  • balance website traffic; and
  • maintain a user session.

Strictly necessary cookies cannot normally be switched off through our consent tool.

Blocking them through your browser may cause parts of the website to stop working correctly.

Functional cookies

Functional cookies support additional website features and remember choices.

They may be used to:

  • remember preferences;
  • support embedded content;
  • provide enhanced form or website features; and
  • avoid repeatedly asking for the same settings.

Where consent is legally required, these cookies will only be used after you have provided it.

Analytics cookies

Analytics cookies help us understand how visitors use the website.

They may collect information about:

  • pages visited;
  • links selected;
  • time spent on a page;
  • how someone arrived at the website;
  • browser and device type;
  • approximate location;
  • website errors; and
  • general patterns of website use.

We use this information to improve website content, performance, navigation and customer journeys.

Where consent is legally required, analytics cookies are only used after the required consent has been provided.

Advertising cookies

Advertising cookies and tags help us measure and improve our advertising.

They may be used to:

  • record that someone selected an Exactum advertisement;
  • link an advertisement interaction with a later website enquiry or purchase;
  • measure campaign performance;
  • attribute conversions to campaigns, advertisements and keywords;
  • prevent advertising fraud;
  • limit how often an advertisement is shown;
  • build advertising audiences; and
  • show more relevant Exactum advertisements to previous website visitors.

Advertising cookies and similar storage technologies are only used where the required consent has been provided.

6. Google Analytics

We may use Google Analytics to understand how people find and use our website.

Google Analytics may process information such as:

  • IP address;
  • browser and device information;
  • pages visited;
  • interactions with website content;
  • approximate location;
  • referral source;
  • the date and time of the visit; and
  • cookie and consent status.

Google Analytics cookies commonly include cookies beginning with:

  • _ga; and
  • _ga_.

The exact cookie names and durations depend on the Google Analytics configuration operating on the website.

Where consent is legally required, Google Analytics cookies will only be used after you have agreed to analytics cookies.

Information about how Google uses information is available in the Google Privacy Policy.

7. Google Ads conversion tracking

We use Google Ads conversion tracking to measure whether someone who interacts with one of our advertisements later completes a useful action on our website.

These actions may include:

  • submitting an enquiry form;
  • requesting a quotation;
  • purchasing a report or survey;
  • reaching an order confirmation page;
  • selecting a telephone or email contact link; or
  • completing another action that indicates an enquiry or transaction.

Google Ads may process:

  • advertising click identifiers;
  • the page visited;
  • browser and device information;
  • IP address;
  • referral information;
  • the date and time of the interaction;
  • consent choices;
  • the type of conversion completed; and
  • limited order or transaction information where configured.

Identifiers used by Google Ads may include:

  • GCLID;
  • GBRAID; and
  • WBRAID.

Google advertising cookies may include cookies beginning with:

  • _gcl_; and
  • _gcl_au.

Other Google cookies or technologies may be used depending on the services enabled, browser settings and consent provided.

Google Ads conversion tracking helps us understand which campaigns, advertisements and search terms generate enquiries or sales. This allows us to manage our advertising budget more effectively.

Google Ads advertising cookies and similar storage technologies are not used unless you have consented to advertising cookies.

8. Remarketing and advertising audiences

Where enabled, Google Ads remarketing or audience features may allow Exactum advertisements to be shown to people who have previously visited our website.

These technologies may use information about:

  • pages viewed;
  • services considered;
  • previous advertisement interactions;
  • browser or device identifiers; and
  • general website activity.

Exactum does not receive a list identifying individual people who have visited the website through these features.

Remarketing and advertising audience cookies will only be used where you have consented to advertising cookies.

You can also manage personalised advertising through Google’s advertising settings.

9. Google Consent Mode

We may use Google Consent Mode to communicate your cookie choices to Google’s advertising and analytics tags.

Consent Mode does not replace our cookie banner. It helps relevant Google tags adjust their behaviour based on whether you have accepted or rejected analytics and advertising technologies.

The consent settings used may include:

  • analytics_storage;
  • ad_storage;
  • ad_user_data; and
  • ad_personalization.

Where you provide consent, the relevant Google tags may use cookies and process fuller measurement information.

Where you do not provide consent, advertising and analytics cookies should not be stored on your device. Depending on the technical configuration used, Google may still receive limited consent-status or cookieless measurement information for aggregated reporting and modelling.

10. Payment and checkout cookies

Where you make an online payment, our payment provider may use strictly necessary cookies or fraud-prevention technologies to:

  • process the transaction;
  • maintain checkout security;
  • detect potentially fraudulent activity;
  • verify the payment session; and
  • comply with payment and security requirements.

Payments may be processed by Stripe. Information about Stripe’s use of personal information is available in the Stripe Privacy Policy.

Some payment-provider cookies may be strictly necessary for completing a payment and may therefore operate without consent.

11. Embedded and third-party content

Pages on our website may include content or functions provided by other organisations, such as:

  • videos;
  • maps;
  • virtual tours;
  • payment facilities;
  • forms; or
  • social media content.

These providers may use cookies when the content is loaded or used.

Where the cookies or related technologies are not strictly necessary, the relevant content or technology should remain blocked until the required consent has been provided.

When you interact with third-party content, the provider’s own privacy and cookie policies may also apply.

12. Current cookie information

The exact cookies used on the website may change when:

  • website features are added or removed;
  • analytics settings change;
  • advertising campaigns are introduced;
  • service providers update their technology; or
  • cookies are replaced with similar storage or measurement technologies.

Where available, our Cookie Settings tool displays current information about the cookies detected on the website, including:

  • cookie name;
  • provider;
  • purpose;
  • category; and
  • retention period.

We review this information periodically and following significant changes to the website’s tracking or advertising configuration.

13. How long cookies remain

Session cookies

Session cookies normally expire when you close your browser.

Persistent cookies

Persistent cookies remain until they reach their expiry date or are deleted through your browser or device settings.

The duration of a persistent cookie depends on its purpose and provider.

Consent and preference cookies may remain for long enough to remember your choice and demonstrate that a preference was recorded.

Analytics and advertising cookies may remain for the period shown in the Cookie Settings tool or the relevant provider’s documentation.

We review cookie durations and aim not to retain cookies for longer than reasonably necessary.

14. Changing or withdrawing your consent

You can change your cookie preferences at any time using the Cookie Settings link on our website.

Withdrawing consent will not affect the lawfulness of activity that took place before consent was withdrawn.

After you change your preference:

  • the website should stop using the relevant non-essential cookies and similar technologies for future activity; and
  • you may need to remove existing cookies through your browser settings.

15. Browser controls

Most browsers allow you to:

  • view stored cookies;
  • delete cookies;
  • block particular cookies;
  • block third-party cookies; or
  • block all cookies.

The method varies between browsers and devices. Please refer to your browser’s privacy or help settings for instructions.

Blocking all cookies may prevent some website functions, forms, checkout services or preferences from working correctly.

Browser controls do not necessarily prevent all forms of website measurement or remove information already collected.

16. Browser privacy signals

Some browsers and devices provide privacy preference signals.

These signals are not applied consistently by all website and advertising providers. You should use our Cookie Settings tool to communicate your choices directly.

17. Changes to this Cookie Policy

We may update this policy when:

  • we change the cookies or technologies used;
  • we introduce new website services;
  • our analytics or advertising arrangements change;
  • our consent tool changes; or
  • legal or regulatory requirements are updated.

The latest version will be published on this page with an updated revision date.

18. Contact us

For questions about our use of cookies, contact:

Exactum Ltd
Cactus House
30 Foregate Street
Worcester
WR1 1DS

Email: info@exactum.co.uk
Telephone: 0800 028 0695

You can also read our Privacy Policy for further information about how we use personal information.